A Simple Email That Turned Into $2000

Have you ever written a 79 word email that turned into $2000?

I did.

Now, I never guessed it would’ve turned into that, but here’s what happened:

I was going through my past invoices, and noticed a customer that I hadn’t heard from in a few months. He’s not my biggest customer, but his orders are always of decent size.

Since I hadn’t heard from him in a while, I decided to send him a short email. The main intention was to get my business back in front of him. I did this by sending him a “new year” themed email. And, at the end I snuck a little reminder — a tap on the shoulder — that reminded him to call me with any printing needs.

So, I sent the email, went out to a couple of meetings, and came back. When I got back, I saw a note that he had called about a direct mailing campaign. I called him back immediately.

Turns out, that he opened a third practice (dental office), and wants to do a mass mailing to the neighborhoods around the new office.

Well, this mailing is going to be a $2,015 job.

That’s a pretty good return on a 1 minute investment of typing an email!

Point is:

Follow up with customers. Ask how they’re doing. Make sure to keep your name in front of them — even if they haven’t been around in a while.

Who knows? That email could lead to a nice little payday!

Until next time,

Jerrod H.



PS. Here is a copy of the email that I sent:

“Hey (Name),

I hope you had a great new year! Did you do anything fun over the holiday season?

I just wanted to send a quick email because I haven’t heard from you in a while, and wanted to make sure everything is going well.

I hope everything at (Blank) Center and (Blank) Dental is going smoothly in the new year.

If you have any projects coming up, please don’t hesitate to reach out!

Best regards,

Jerrod Harlan”

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