Have you ever written a 79 word email that turned into $2000?
Now, I never guessed it would’ve turned into that, but here’s what happened:
I was going through my past invoices, and noticed a customer that I hadn’t heard from in a few months. He’s not my biggest customer, but his orders are always of decent size.
Since I hadn’t heard from him in a while, I decided to send him a short email. The main intention was to get my business back in front of him. I did this by sending him a “new year” themed email. And, at the end I snuck a little reminder — a tap on the shoulder — that reminded him to call me with any printing needs.
So, I sent the email, went out to a couple of meetings, and came back. When I got back, I saw a note that he had called about a direct mailing campaign. I called him back immediately.
Turns out, that he opened a third practice (dental office), and wants to do a mass mailing to the neighborhoods around the new office.
Well, this mailing is going to be a $2,015 job.
That’s a pretty good return on a 1 minute investment of typing an email!
Follow up with customers. Ask how they’re doing. Make sure to keep your name in front of them — even if they haven’t been around in a while.
Who knows? That email could lead to a nice little payday!
Until next time,
PS. Here is a copy of the email that I sent:
I hope you had a great new year! Did you do anything fun over the holiday season?
I just wanted to send a quick email because I haven’t heard from you in a while, and wanted to make sure everything is going well.
I hope everything at (Blank) Center and (Blank) Dental is going smoothly in the new year.
If you have any projects coming up, please don’t hesitate to reach out!