Portfolio Piece #2: Local Chiropractor Reveals What Your Medical Doctor Won’t; In A One-Time Only, Tell-All Seminar

— Intro —

This email portfolio piece was written with a couple key pieces of info:

Market: Written to a women-based audience. The audience is made up of mainly mothers that are dealing with constant aches and pains.

Marketer: Written in the voice of Dr. Kevin Clark. He is a local chiropractor that is putting on this dinner seminar to gain new customers for his new location.

Pitch/CTA: The point of this email is to get the reader to immediately pick up their phone and reserve their seat to this event.

Without further ado…

— Sample Below —


Are you looking to have your pain-free life back?

Local Chiropractor Reveals What Your Medical Doctor Won’t;

In A One-Time Only, Tell-All Seminar.

Sunday, 6:26 p.m.

October 22nd, 2017

Dear friend,

If you suffer from neck pain, lower back pain, headaches, or any of the other constant pains that take away your livelihood, then this letter is the first step in regaining control of your health.

My name is Dr. Kevin Clark. I am a 4th generation chiropractor that is opening up a new practice in your area, and I am hosting a one-time only dinner seminar on November 11th, 2017.

You see, I’m very frustrated with the state of modern medical practice. It’s as if the mainstream doctors want to use equations to solve your health concerns; to them, you’re just another number. Let me give you an example of what I mean…

Let’s say you go into the doctor’s office with neck pain. Sure, maybe they ask you a few questions, but do you really think that they’re hearing you? I doubt it, and here’s why. Doctors, on average have only 10-15 minutes that they can spend with you (thanks to the insane number of patients and red tape from the government), so when they ask you questions, they are really just trying to figure out what pill they can put you on. You should soon come to realize that….

Doctors aren’t listening with the intent to truly help you, they’re just prescribing

a pill to move you along.

They don’t care that you what you really want is to be able to run around the yard with your children. Remember, you’re an equation… “If you fit in this box, this box, and this box, then you should be taking this pill.” Does that sound familiar? I know it does to me.

So what’s the point of all this?

The point is that, like I mentioned above, I am holding a dinner seminar where I am going to show you how you can start regaining control of your life back. I want nothing more than to help you be pain-free, so you can; do your job efficiently, complete your everyday activities without having to stop because of the pain, and most importantly, keep up with your family, and be around for your kids for years and years to come.

And the best part is…

It’s FREE for you to attend, and you’ll be walking

out with a whole slew of other goodies!

We’ll get to the goodies in a minute…

First, here’s just a small sample of these little talked about health “secrets” that you’ll hear during my short, info-packed dinner seminar:


  • How diseased your cells are before you even utter the word “ouch”.


  • Why women are superior to men in how they handle signs of pain. (Probably a big reason why men die 8 years earlier, on average.)


  • What a common household plant can teach you about health.


  • The comparison between what a healthy spine looks like vs. what your spine probably looks like. (You’ll be astonished at how different they are.)


  • Why the pills you take are not like a GPS.


  • The #1 cause of bankruptcy, and why it relates to your health! (I know that it sounds unrelated, but it absolutely applies.)


  • Why your spine being out of alignment is terrible news for your nervous system. (The scary thing is that it doesn’t have to be that out-of-whack either…)


  • Why the term “health insurance” is actually misleading for the way that 99% of the population uses it.


  • What advice you give to your kids, but don’t even follow yourself!


  • The real reasons that your medical doctor doesn’t really hear what you’re saying. (One reason is because they merely don’t have the time to.)


  • What you can learn from the dental industry that will help you pack YEARS onto your life!


  • How clogged an artery can be before you even feel a symptom. (Forewarning: this will scare you.)


  • Why the “bad-rap” that chiropractors get isn’t even bad. (If you follow the public’s advice, you could be doing serious harm to the health of your body.)


  • The worst thing you can do to your spine. (Almost everyone does this, and I would bet a pile of money that you do this too.)


  • The “harmless” pill that you’re taking that killed more people than AIDS did last year. (It’s in almost everyone’s cabinet. Yes, even yours!)


That’s just a sneak peek of some of what you’ll learn! There’s so much more in-store for you that you’ll only see during this seminar.

Now, I’m going to be honest here… It doesn’t make sense for you not to join me at this dinner. Not only because it’s absolutely FREE, but because if you don’t attend, you’ll be missing out on all the other incredible goodies as well…

Here’s what I’ve got for you; literally just for attending my dinner:


  • You’ll receive a video download of the entire presentation, so you won’t have to rely on memory for anything!


  • And if you’re the type of person that likes to read, you’ll also be getting a downloadable transcript of the seminar. (If you give me your name and address at the end, I’ll even print it out and mail it, with no cost to you!)


  • Plus, you’ll get a free report on my top recommended stretches for maintaining spinal health. This report will not only cover what to do, but why and how as well.


  • Finally, you’ll receive a bonus audio interview that I did on all things healthy living. This is basically a “Health 101” class, that you’ll be able to listen to anytime, anywhere.


But here’s the deal…

I can only have 30 people attend this exclusive event, and I won’t be giving away these bonuses to just anybody that comes to this dinner. Nope! This is only going to the people that reserve their seat within the next 5 days (or until we run out of open seats, which could be as early as tomorrow!).

All you need to do to reserve your seat is; run to your phone, call me at 111-111-1111, and reference the 6 digit code at the bottom!

Don’t miss your opportunity to regain your health, get off the medications you’re taking, and start living your life to the fullest again…

…Pain Free!



Dr. Kevin Clark

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P.S. You have absolutely nothing to lose by attending this event, and so much to gain! I don’t want you to miss the opportunity to join us, so act now to reserve your seat. We’re only a week and a half away (November 11th), so seating will go fast! Plus, how could you pass up a free dinner?

Here’s your unique 6 digit code to reference when you call: 123456

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