I watch Youtube a lot (probably more than I should)…
I’ve noticed something interesting over the past couple years with many of the ‘tubers.
They do affiliate pitches for absolutely random things in their videos.
Here’s what I mean:
I follow a youtuber that goes by JacksFilms. He is a comedy creator. At the end of his videos, he announces who the sponsor is. That’s where the interesting part comes in. The sponsors, or the sponsors products, usually have nothing to do with the theme of Jack’s channel.
There are two big sponsors that he frequently promotes. One is MVMT Watches, and the other is Blue Apron (portioned food delivery). Now, while I’m sure they are perfectly fine companies, they have nothing to do with comedy.
Which begs the question…
Why are Jack’s followers buying things that have nothing to do with their target interest of comedy?
It’s because of the relationship that Jack built with his audience. His followers trust him, and trust what he says. He puts out 5-7 videos per week. This means that he is able to establish an almost daily connection with his viewers.
So, when the time comes for him to pitch something — like a watch, or food service — his audience is willing to buy. Obviously, the person purchasing the product has to have at least a minute interest in it. But, because of the relationship, Jack is no longer selling to his audience. He’s merely suggesting. And, selling without selling is one of the best sales principles you can adopt.
It comes down to building trust, showing your customer how to get what they want, and how to get it from you!