Day 21: How I Started Getting People To Respond To Emails

I was frustrated by customers not responding to emails. I would email them to see if a project I had quoted was approved, but they wouldn’t respond.

So, I decided to test out a method I had read about. The method was to ask a negative.

Here’s what I mean:

Instead of saying… “Are you still moving forward with the brochure project?”

I would say something like… “Are you no longer moving forward with the brochure project?”

See, I went from asking a positive question, to a negative question. The essence of the question was the same, but I simply asked it differently.

For some reason (I can’t explain why, and I forget where I read about this method…), this has worked like a charm for me! Something about asking questions this way makes my customers much more motivated to respond to me.

A win is a win, whether I know how it works or not.

Try it for yourself and see what happens!

Until tomorrow,

Jerrod H.


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