Today I took an Uber to get to the repair shop that was working on my car.
Being that it was only a 15 minute ride, you would expect it to be pretty uneventful; and it was. But after three minutes of being in this driver’s car, I knew it was going to be an unpleasant ride.
How did I know that?
Well, because he would not stop talking about himself! Honestly though, I couldn’t tell you what he was talking about if you offered me $1000. It was 15 minutes of non-stop self-love. I get that driving people around all day could probably be a pretty boring job if you don’t make conversation, but that’s the key word; conversation. There was no conversing between the two of us. It was a one-sided conversation that didn’t include a single question thrown my way.
Don’t get me wrong, I wasn’t searching for a reason to go on about myself, or anything. However, when I’m the customer, I feel that I deserve to be treated like the customer. Especially if you’re trying to converse with me…
Let me flip the situation. If a new customer walked into my shop and I didn’t take the time to ask about them, their job, or what their potential concerns are, I would be severely limiting the amount of rapport I can build with them. Obviously the key to turning a one-time customer into repeat business is to create a healthy relationship; and nobody, I repeat NOBODY, would want to form a relationship with me and my business if all I do is flap my gums about myself, and my work.
I don’t expect others to care about me, what I do outside of work, my family, what hospital I was born at, and what my top ten desires are. I understand that, ultimately, people like to hear themselves talk. So, when I get a chance to establish a new relationship, you can be damn sure that I’m asking everything I can about them. If they happen to ask me about something, I will answer, and then make sure to turn that question onto them to continue the dialogue.
By the way, none of this is tactic based. I don’t ask people about themselves to manipulate them, or dupe them into using my services. I do it out of genuine concern for building the best relationship possible! It is a principle that I live by and do business by; not a tactic, in the way that a sociopath would use it. People can tell when you aren’t authentic. It’s very easy for most people to smell a rat (or at least feel uneasy, and maybe not know why).
Be sure that when you are meeting with potential customers, hanging out with close friends, or even just talking with your significant other, that you have a genuine care about letting them talk. They want to know that you are listening. And if you truly are listening, it’s almost impossible for them not to like you!
Until next time,
PS. In the spirit of listening, I want to invite you to reach out to me with any problems you may be having in the realm of sales or business! Maybe I can help, and maybe I can’t, but I will certainly listen and try my darndest to help. If you want to schedule a time to talk, or if you simply want to shoot me an email, head on over to the contact page.