The 25,000 Dollar Idea

Today, I was listening to “Lead The Field” by Earl Nightingale.

In the second to last chapter, he told a story that had a profound impact on me.

But, before I get into the story, here’s why it had such an impact. The main lesson from the story is EASY. It is easy to apply. It is easy to comprehend. And, it is easy to stick with it on a day-to-day basis. This is all the markings of my favorite type of story-with-a-lesson.

Besides being incredibly easy, it is also something that I have never thought about doing. Easy to implement and never heard of? Sign me up!

So, here’s how the story goes…

Ivy Lee (an efficiency expert) was hired by the president of a large steel company. His job was to come in and help the president manage his company more effectively.

After talking with the president of the company, Lee started to give his input on how the president could manage more effectively. But, the president responded with, “It’s not more knowing I need, it’s more doing.”

Lee decided to give the president a task to help him do more. He told him to get a piece of paper and write down the 6 most important things that he had to do the next day. Then, Lee told him to number them in order of importance.

After the president had finished this task, Lee instructed him to fold up the piece of paper, put it in his pocket, and reopen it the next day. Then, he should take the first, most important task, and work at it until it is finished. Once he is done with task one, he would then move on to task two.

The president was to do this every single day for a week. Then, he was to have his employees do this too.

Lee told the president to then send him a check — at whatever time in the future — for whatever the idea was worth to him.

Lee ended up getting a check from the president in the amount of $25,000!

All from a simple idea that anybody can execute.

I know that a lot of entrepreneurs have a case of over-multitasking. And I’m no exception… That’s why Lee’s method to productivity is so interesting to me. I want to start utilizing this simple way of focusing to help me accomplish more.

I suggest that you do the same — should you find yourself plagued by an overactive mind that wants to focus on 10 things at once.

Until next time,

Jerrod H.


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