Monthly archives:

Day 29: Radio Commercial Gets It Right

I was driving around today when I heard a radio commercial for Duracell. I don’t turn the radio on often, but today I felt like saving data and just going old-skool. As the commercials came on in between songs, a Duracell ad started playing. I was intrigued since I like paying attention to advertisements in …

Day 28: Lessons From Settle

In a world where business owners are scared to email their list more than once a week (or once a month)… There stands a defiant man. He is defiant of so-called “common knowledge” in the marketing world. You’ll commonly hear that if you email your email list frequently, your customers will get annoyed and unsubscribe. …

Day 27: STOP. Read This!

I’m back at it with another sales lesson from Psych! Shawn Spencer is the absolute best at getting people to stop in their tracks and listen to what he has to say. And it’s not just because of his over-the-top antics. People stop and listen because Shawn knows how to pick up on important parts …

Day 26: Easiest Way To Make Friends And Build Rapport

Yesterday, I talked about how being a good storyteller will make you a better salesman. Today, I’m going to let you in on a sales principle that you may know, but absolutely need to hear again, and again, and again… If you follow this advice, you’ll make build rapport and trust with people so quickly …

Day 25: Papa Elf Teaches You How To Sell

“Elves love to tell stories” -Papa Elf (Elf 2003) — I’ve watched Elf about 23,000 this past month… Yes, I love the movie. Yes, I think Will Ferrell is perfect in the role. And yes, I even still laugh at the movie even after 35,000 views. But, the difference from this year vs. prior years …

Day 24: When You Read, Also Implement

Sometimes, I get caught going on autopilot when my wife is talking to me. I have a one track mind, and sometimes she tries to talk to me when I’m in the middle of something. I don’t do it to be rude. It’s something that just happens. Apparently though, I’m pretty darn good at holding …

Day 23: Why Youtubers Can Sell Totally Random Things To Their Audience

I watch Youtube a lot (probably more than I should)… I’ve noticed something interesting over the past couple years with many of the ‘tubers. They do affiliate pitches for absolutely random things in their videos. Here’s what I mean: I follow a youtuber that goes by JacksFilms. He is a comedy creator. At the end …

Day 22.5: How To Fix Your Sh*tty Sleep

Your sleep sucks! You wake up, ready to go back to bed. You are miserable. And, you never actually feel rested… Did I strike a nerve? If so, then you’re one of millions of people that have a terrible time getting a restful night of sleep. (And if that’s not you, then why are you …

Day 22: Easy Practice I Started Using To Not Forget Things

One of the best practices I implemented into my life was summarizing conversations at the end of a phone call/discussion. Now, I don’t mean just any conversations. I obviously wouldn’t do this when speaking to a friend about how they’re doing. I use this practice when I need to remember specific details. This could be …